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taxi cab TV

Media – taxi cab TV,
10 votes
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9 comments · Admin →

planned · Admindavidrayner (Admin, Crunch) responded

Alexis is getting prices for November and December.
Viral integrated video

Create a viral integrated video similar to http://www.sliceoflifetv.com/
10 votes
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11 comments · Admin →

planned · Admindavidrayner (Admin, Crunch) responded

Everyone likes the idea… David, Shelly, and Christina will meet to discuss budget, select video options, etc
Fake Gymspirations Campaign

we could run Teasy Does It, Sabrina Fox and Brandon as fake "Gymspirations". Fake members who have overcame the obstacles and then direct people to the real Gymspirations. It would a mini gymspirations campaign on crunch.com, and perhaps in a few online media outlets
8 votes
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5 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
Movie Theater Media Spots
6 votes
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9 comments · Admin →

planned · Admindavidrayner (Admin, Crunch) responded

Alexis is getting pricing for BAM (free), Kips Bay, Grove, Miami, Angelica and Sunset.
Lesley Hardbody, Tarp and Nightcrawlers videos used for Jump Ship Promo ads.

Since these videos are about "competitor gyms", add a tag with the "Jump Ship" offer after.
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2 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
online scavenger hunt ARG campaign

Creative an online scavenger hunt and identify some clues from within the videos. Simiar to Guinness Tipping ARG (Alternate Reality Game) campaign, The Dark Knight’s ARG campaign and the True Blood ARG campaign.
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5 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
MSG partnership

Leverage our partnership and place a video on the MSG Marquee
4 votes
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4 comments · Admin →

planned · Admindavidrayner (Admin, Crunch) responded

Lauren to show examples and provide specs.
Virtual Holiday, Birthday and Thank You Cards

Virtual Holiday, Birthday and Thank You Cards
4 votes
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4 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
in-gym - Health Network, screens

Insert commercials on screens in-gym - Health Network, screens
3 votes
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4 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
branch out videos to ALL possible online video channels

Extend on You Tube, branch out videos to ALL possible online video channels – funnyordie.com, vimeo.com, ovguide.com, dig.com, metacafe.com, craveonline.com, vicetv.com
3 votes
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0 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
Banner Ads

Repurpose content for Various Banner Ads
3 votes
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6 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
Nightcrawler viral video game

Use the nightcrawler as the opening and concept for a viral video game where people have to try and spot the Nightcrawlers.
2 votes
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2 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
Short Film Night

Short Film Night – find various bars/hotels that host these – aka Soho House
2 votes
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4 comments · Admin →

Admindavidrayner (Admin, Crunch) responded

Lauren to investigate and report back
Break entries online campaigns - branch out theme to clubs.

Take themes from select video and repurpose content for all outlets. Choose 6 videos and change out bi-monthly.
1 vote
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0 comments · Admin →

under review · Admindavidrayner (Admin, Crunch) responded

Potential for a 2010 campaign
press about a recap of our campaign and its successes

reach out to traditional ad press, marketing blogs and educational sites with a recap of our campaign and its successes to be used as a possible case study
0 votes
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2 comments · Admin →

started · Admindavidrayner (Admin, Crunch) responded

Ideawork is pitching the marketing sherpa and adweek.

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General

I suggest you ...

There are two ways to get more votes:

taxi cab TV

Viral integrated video

Fake Gymspirations Campaign

Movie Theater Media Spots

Lesley Hardbody, Tarp and Nightcrawlers videos used for Jump Ship Promo ads.

online scavenger hunt ARG campaign

MSG partnership

Virtual Holiday, Birthday and Thank You Cards

in-gym - Health Network, screens

branch out videos to ALL possible online video channels

Banner Ads

Nightcrawler viral video game

Short Film Night

Break entries online campaigns - branch out theme to clubs.

press about a recap of our campaign and its successes

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